We’ve now sold 100,000 Australia Mail-It Maps 😀
And we’re getting ready to publish the 5th edition!
It’s been through a few metamorphoses – some planned and some due to circumstance – but it certainly is a highlight of the year to reach 6 figures of sales 😉
Mail-It Maps keep family and friends posted with where you are on the map, and what you’ve been doing in the boxes around the outside ~ Its more than a post card, but less laborious than a letter!
We printed the first edition on a cream coloured paper, which went out with gorgeous rusty red and ochre coloured envelopes that had speckled flecks in it.
I loved those envelopes – They conveyed the rustic Australian landscape and were 100% recycled.
However, the paper supplier, in their wisdom descided to discontinue it 🙁
So when we came to publish the second edition, we had to look elsewhere.
Now you’d think getting some earthy coloured, recycled envelopes would be a cinch … Think again.
I therefore decided to go in the opposite direction with more of a Ken Done approach – super colourful ~ And selected 8 rainbow colours –
I also wanted to illustrate on the cover just what it was, as being a new idea, not everyone immediately understood their concept –
The image above, is the revamped version but the immediate response was that it was too busy!
Then the printer had a problem with his press, resulting in them all having to be re-done.
I grabbed the opportunity to whip up another design using the upper right portion of the map to illustrate more literally what you were getting –
I thought the wonderful peacock array of coloured envelopes looked such fun…
But sometimes too much choice is more confusing than helpful and shop keepers conveyed stories of their customers’ dilemma in trying to select which ‘one’ to go for ~ I’d say, what a great excuse to take two – but maybe I’m biased 😉
Wishing to oblige, for the 4th edition, we reduced the 8 colours back down to just four, keeping them more reflective of the Australian landscape.
And I also put a different section of the map on the cover.
Plus, on the back, illustrations showing you how they could be used
So… where will the 5th edition go?
What would *YOU* like to see?
Do help by telling us in the comments below…
Then take a look and see how the 5th edition Australia Mail-It Map turned out