Our New Travel Wallet for the Map Journal

There’s an air of trepidation signing off a printing proof ~

It may sound a bit melodramatic, but it seriously can feel close to signing your life away!

There’s a fear that you just may have missed a spelling mistake and with the printing machines rolling you’ll have reams of paper piling up off the end of the press displaying some glaring bloomer 🙁

It’s also a really exciting time!

While ‘the proof’ is produced on a high gloss photographic paper so the image is strong and crisp, because one can’t write on glossy paper, we produce our products on uncoated papers –

Uncoated papers absorb more ink so the final result is visually more muted –

The proof in our case is therefore no real indication as to what it will look like when it comes off the press… which can mean a few surprises 😉

On the eco front, we use a 40% post consumer waste recycled paper, with the remainder coming from FSC (Forest Stewardship Council) managed trees. Our printer uses soy based inks.

So… Here is the new Map Journal travel wallet front cover…

Australia Map Journal Travel Walletand the back…

Australia Map Journal Travel Wallet Back Cover

I’ve selected a textured card with a tactile feel to it so… I can’t wait to see and touch the final product!

Fingers crossed it lives up to my, and your, high expectations 🙂

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4 thoughts on “Our New Travel Wallet for the Map Journal

  1. Linda,
    I’m sure by now Cornerstone are fully aware of what your expectations are regarding the final printed product.

    Judging by what has been produced in the past there’ll be nothing to worry about.

    The current maps of yours that I have to hand are fantastic and are flawless in every which way. The great thing about them is that they are fully Australian designed and produced and come from the creative efforts of a cool dude Aussie 🙂

  2. Thanks so much John for your kind words!
    Cornerstone do do a great job (touch wood – or should I touch stone?!) and very kindly do heed my eye for detail!
    So…so far, so good 😉

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