Kodak created a billion dollar industry by giving people a tool to feed their nostalgia. We don’t take pictures because we want to know what we’re seeing now… we already know that. We take pictures because it makes us feel good to know that years later, when nostalgia for that moment comes around, we’ll be ready.”

Traveller's Treasure Trove

I agree!

Its amazing how many people I have spoken with who say they wished that they’d written down even the odd place name when travelling, but they felt quite convinced at the time that it was all so vivid how could they forget? Yet 2 years on, they’re really disappointed that they can’t even recall the name of that pretty little town where they had such a wonderful al fresco lunch

...tracking my trails & tales

Godin goes on to say as an ‘Aside’ that “when doing something important, like launching a big project, or a new company, or running some sort of campaign designed to change things, keep a scrapbook. Not a note book, a tool for writing down facts. A scrapbook. Include photos and quotes and clippings and events. Two reasons. First, you’ll be glad later (I still have scrapbooks from some of my previous projects) and more important, because it will remind you that you’re doing something important and that time is precious.”

Time is precious and travelling is important